How can you reach out to this growing group of consumers?
http://www.wvwnews.net/story.php?id=499
By Gwen Moran
With buying power that’s roughly equal to the state of Indiana, the growing U.S. http://www.wvwnews.net/story.php?id=2591, beliefs and preferences, says Ann Mack, director of trendspotting for advertising agency JWT, which released “Marketing to Muslims,” a study of Muslim-American consumer habits, last year.
“Muslims are more interested than most Americans in seeing advertising that http://www.wvwnews.net/story.php?id=4047 them,” says Mack. She says Muslim-Americans are a neglected market with huge potential for brands that are willing to connect with them. There are a few things to keep in mind, though.Sex doesn’t sell
Like many religious Americans, Muslims are especially turned off by sexual suggestiveness or immodesty, says Mack. Use images that aren’t sexually provocative.
Offer the right stuff
Mack says three main areas of consumption are affected by Muslim religious beliefs: food (including abstaining from http://www.wvwnews.net/story.php?id=411 and pork products), household goods and cosmetics (these must be made in accordance with Islamic law) and clothing (modest styles, especially for women, are a must). Muslims also require tailored financial services, as Islamic law prohibits paying or receiving interest.
http://www.entrepreneur.com/magazine/entrepreneur/2008/april/191578.html