Pollo Campero and Taco Maker Represent First Ethnic Concepts to Score Franchise Agreements With Retail Giant
By Emily Bryson York
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While their footprint within Wal-Mart will be small compared with Subway and McDonald’s, the additions of Pollo Campero and Taco Maker are significant, since they represent the first ethnic concepts to score franchise agreements with the big-box retailer.
“I think that [Wal-Mart is Campero USA. His company opened its first Wal-Mart location in Rowlett, Texas, this month and expects to be in 20 stores by the end of 2009, with the goal of appearing in stores nationwide. The former Coca-Cola marketing executive likened tacos eating into Wal-Mart food service with salsa’s ability to erode the ketchup business. “There’s a lot of salsa in the space that used to be for ketchup,” Mr. Jimenez said of the supermarket aisle. “And it’s not just Hispanics buying them.”
Signing Wal-Mart is a big break for the Guatemalan chain, which entered the U.S. in 2002 and has 40 locations across the country. But the brand will also boost Wal-Mart’s standing with shoppers who remember the restaurants from their homeland. Pollo Campero serves grilled and fried chicken and sides such as rice and beans, fried plantains and flan in addition to french fries.
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