Promising PR blitz in ‘hip-hop settings,’ white America gets the Steele Shaft.New GOP party chief Michael Steele is promising an “off the hook”public relations blitz into “urban-suburban hip-hop settings” in hopesof wooing Latinos and African-Americans.
Steele, the firstAfrican-American Republican boss, is searching for Americans of allstripes to join his Grand Old Party. “We need to uptick our image witheveryone, including one-armed midgets,” he joked.
Steele told theWashington Times that he aimed to revive the party by breaking out ofthe South and Southwest and to “reach beyond our comfort” zone toexpand in Democratic strongholds like the Northeast and Midwest.
“Wemissed the mark in the past, which is why we are in the crapper now,”he said. “We had the White House, the Senate and the House and were notbuilding a farm team over the last years.
He said he’s planning a massive advertising outreach online, on TV and on the radio that will “surprise everyone.”
“We need messengers to really capture that region – young, Hispanic,black, a cross section ,” he explained. “We want to convey that themodern-day GOP looks like the conservative party that stands onprinciples. But we want to apply them to urban-suburban hip-hopsettings.”
Last week at a GOP meeting in Virginia, Steele said”As a black, Roman Catholic conservative from Washington D.C. andMaryland, I know how to lose elections.” But now, Steele said, “I’m inthe business of winning elections.”