Listen. Think. Act.
Scientists at the University of Leeds have conducted research that proves the tendency many have to act like sheep, unwittingly following crowd as if they didn’t possess a reasoning mind. While this tendency may have its uses in some situations, such as planning pedestrian flow in busy areas, it doesn’t inspire a ton of hope for humankind.
The study showed that it takes a minority of just five percent to influence a crowd’s direction – and that the other 95 percent follow without even realizing what is going on.
Professor Krause, with PhD student John Dyer, conducted a series of experiments in which groups of volunteers walked randomly around a large hall. Within the group, a few received instructions regarding where to walk. Participants were not allowed to communicate with one or intentionally influence anyone.
The findings in all cases revealed that the informed individuals were followed by the others in the crowd, forming a self-organizing, snake-like structure (or flock of sheep, take your pick).
“We’ve all been in situations where we got swept along by a crowd,” said Professor Krause. “But what’s interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren’t allowed to talk or gesture to one another. In most cases the participants didn’t realize they were being led by others at all.”
Scary. Are we such sheeple that we allow a few “informed” people to lead us around without even knowing what’s happening? Sadly, it makes sense. How many fall for scams of all kinds because of friends or “informed” sources, from pyramid schemes to religious hoaxes and political coverups. We seem to believe just about anything, or blindly tolerate it as long as the message is delivered with enough social credibility.