As much as any sport in America, NASCAR has roots tied to a specific culture: white Southerners.
The 54th Daytona 500, the granddaddy of all NASCAR races, kicks off the 2012 calendar season on Sunday, February 26. During the last thirty years, NASCAR’s devoted fan base helped propel it to become the unquestioned king of American motor sports. Less than a decade ago, NASCAR seemed poised to challenge the National Football League (NFL) for sports-entertainment dominance.snip
But few dare point out a key “disconnect” between NASCAR and its fan base: the organization’s new-found fashionable obsession with “diversity”.